17 November 2009

New Dana Davis Shop Attracting Foot Traffic

LA Times

Stores may be closing all over town, but last night Melrose Place got a little love with the opening of Dana Davis’ pop-up store.  The store, which took over the old Lambertson Truex spot, right next to Frederic Fekkai’s new salon, will be open until Dec. 3, selling shoes from Davis’ fall-winter collection.

Celebrities and socialites, including Anjelica Huston, Paris Hilton, Crystal Lourd, Jerry Bruckheimer, Liane Weintraub and Jamie Tisch, came to support their designer pal and fellow social fixture.  Davis’ mother Barbara was also in attendance before dashing out to attend a concert.

Davis was inspired to create her line of ultra-comfortable shoes when she was having trouble standing for long periods of time due to foot pain caused by her diabetes.  She and  her family  have raised over $75 million for diabetes research, with the Carousel of Hope ball fund-raiser being founded in her honor. She developed a shoe with custom orthotics that’s as cushion-y as any Easy Spirit, but far more fashionable.  In fact, Davis has figured out how to increase the heels on pumps to almost 6 inches, while still maintaining the comfort of the built-in orthotic.  Those heels will be offered for spring and are sure to be seen on any celebrity who cares about comfort while walking the red carpet.

The Dana Davis pop-up store is open now until Dec. 3 at 8459 Melrose Place, L.A.
Hours: 11am – 5pm. Closed Sundays and Thanksgiving, Nov. 25 – 29.

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