14 April 2010

Last Bark for Bryant Park


A Fashion Show for Dogs

On April 12 from 5-6:30 the grounds of New York's Fashion Institute of Technology was full of woofs and growls in the 2nd annual "Last Bark for Bryant Park" fashion show. Students in FIT's Pet Product Design and Marketing program worked hard to make the show memorable for all in attendance. In addition to the viewing some of the future fashion trends for dogs, attendees received a goody bag full of pet-related products.

Some of the more memorable designs included:

    * motorcycle jacket worn by Sophie the shih tzu
    * leather bomber jacket
    * camouflage outfit
    * sequined wedding gown (the finale)

Most of the dog models belong to the FIT family, but there were also a 2 shelter dog models. The shelter dogs are available for adoption at the North Shore Animal League.

The event was judged by Mario DiFante, and winning designs will be featured at dog events around the world.

According to Cheryl Fein, an FIT spokeswoman, "No one barked, bit, peed, jumped, growled or otherwise misbehaved."

Are you interested in pet product design and marketing? FIT's Center for Professional Studies offers several non-credit and certificate programs. According to the FIT website,

"The Pet Product Design and Marketing Professional Development certificate program is offered by FIT's Center for Professional Studies. The noncredit program consists of six courses: How to Get Your Pet Apparel and Product Concepts to Market, Fashion Design for Pet Apparel, Pet Accessories and Lifestyle Product Design, Quick Sketching for the Pet Product Business, Pet Accessory Design Studio, and Introduction to Pet Product Branding. Students receive a Pet Product Design and Marketing certificate upon completion of the program."

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