25 October 2010

13th China Fashion Week begins in Beijing

Global Times

China International Fashion Week 2011 Spring/Summer will begin today in Beijing with more than 60 events including runway shows, contests, forums and lectures on the program.

Over 30 designers and 50 fashion brands will take part in the week that is now in its 13th year and will run until November 1.

"We have many familiar faces, such as Mark Cheung and Qi Gang, who are like old friends, with more interaction between the Chinese fashion scene and the rest of the fashion world, but we also expect new and fresh things from those old friends," said Chen Yongxia, China Fashion Week's media director. "At the same time, new comers like TSE and JOOOYS may bring surprises as well."

Womenswear, menswear, lingerie and wedding apparel will all be represented, with designers including Donoratico, Lea Seong, Cabbeen and Gioia Pan scheduled to stage shows in venues across the city including 798 Art District and Beijing Hotel.

There are also design contests for young designers and students with five design awards to be presented including sports, leather and makeup. "Young people are the future of Chinese fashion. China Fashion Week always gives them a platform," Chen said. Fashion graduates from several major design institutes will also see their graduate works take to the catwalks.

Forums, debates and lectures will be held, with themes covering the future of fashion media production in a 3G era and next season's trends.

Exhibitions, art and tea ceremonies are expected to add to China Fashion Week's artistic atmosphere.

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