11 March 2010

Report Explores Fashion Sustainability

Eco-Textile News

Levi Strauss & Co. and Forum for the Future have jointly launched a new report that calls for the trillion dollar, global fashion industry to work together to create a more sustainable future.

The report, Fashion Futures, is aimed at everyone working in the global fashion industry, from suppliers of raw materials, designers and manufacturers right through to big brands and niche retail outlets. It presents four vivid scenarios of the world of 2025 and the role of the fashion industry, helping companies around the globe navigate the ever-changing challenge of developing sustainable business.

Forum for the Future produced the four scenarios in collaboration with fashion experts from around the world in manufacturing, design and retail, as well as universities, trade unions and NGOs. They explore every aspect of the industry, from production of raw materials, through manufacturing and sale, to use and end of life.

The report also addresses questions such as: will climate change refugees spread new fashion influences around the world? Will a shortage of raw materials see us renting our clothes from libraries? Will technological advances make it common to grow what we wear?

"For the fashion industry to be sustainable economically, it must be sustainable socially and environmentally too," said John Anderson, president and CEO of Levi Strauss & Co. "The scenarios help businesses think about how the needs of their customers may develop, the changing role of the fashion industry and what business strategies we should all be thinking about now and down the road. The central message is that for the fashion industry to be sustainable economically, it needs to be sustainable socially and environmentally too."

Endorsing the report Mike Barry, head of Sustainable Business, Marks & Spencer said that the document made an important contribution to the longer-term sustainability of clothing production. "By providing four provocative scenarios of future worlds in 2025, Fashion Futures can help companies develop responses to key social and environmental challenges," he said.

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